10 Signs You Should Invest In Digital Marketing

10 Signs You Should Invest In Digital Marketing
Digital Marketing has rapidly turned into the vast glaring issue at hand for some conventional visionaries, who once trusted that long range   was essentially a trend. It has immediately surpassed numerous promoting practices and today there are not very many effective  that don’t utilize informal communication further bolstering their good fortune.
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What is an eCommerce Platform? How to build it?

Electronic commerce or ecommerce is a term that is used for any business that is managed through the Internet. E-commerce has gained a lot of popularity as people prefer buying and selling from the comfort of their home.

There are innumerable ecommerce stores that are flourishing in this competitive world, and the credit for their growth goes to the eCommerce platforms that are managing them accurately.

Ecommerce has made everyone’s life simpler as you don’t have to wait in long queues for purchasing a product and neither do you have to step out of your house for shopping.

What is an eCommerce Platform?

eCommerce platform is a content management system which provide the complete UI (user interface) for manage all the things like product uploading , categories creation, payment option , user management etc . eCommerce platform provide the complete ease to manage your online store. Nowadays, ecommerce platforms are coming with some added features like logistics and easy payment gateways which help to boost up the website ranking in top of different search engines. They are cheap and can be easily purchased by anyone who wants to build their own website.

How to Choose an Ecommerce Platform for your New Online Store

There is certainly no shortage of options when it comes to choosing an Ecommerce platform for your new online store.  At Ecommerce Rules, our goal is to help you sift through the great number of Ecommerce solutions you might find via search engine, or to have the ability to analyze other options in similar fashion and, ultimately, make the right choice.

Here are some of the main considerations that you need to analyze before arriving at a final solution for your online Store:

Price: You need to have an understanding of the number of products you’re going to sell, and the amount of cloud space you will need for images, video, etc.

Setup: The speed and ease of installation of your new platform, or content management system (CMS), is going to be of great interest to you.

Most commonly Used Ecommerce Platforms

CMS Based:

• Magento
• Opencart
• Oscommerce
• Prestashop
• Woocommerce

Platform Based:

• Shopify
• Bigcommerce
• Volusion
• Zepo
• Kartrocket

Every platform and CMS has its plus and minus points and choosing the right one depends on your business model and requirements. If you are going in for a hosted platform, Shopify or Zepo (if you prefer a local player) might be the best options, while if you are looking for a Content Management System(CMS), then Opencart and Magento would most definitely work best. This, however, is based on user experience and we would love to hear what your experience says.

Features:

What kind of security do you want/need? – A strong security provider who deals with best SSL with latest encryption techniques. Some of the great SSL Security Providers:

• Verisign
• Geotrust
• Comodo
• Godaddy
• Digicert
• Thawte
• Network Solutions

Payment gateways would you like to go for? – There are many payment gateway companies who are playing their major role in the current ecommerce industry.

Here is a list of payment gateway companies in India:

• Ccavenue
• Payumoney
• Instamojo
• Paynimo
• Citruspay
• Ebs pay
• Payubiz
• Direcpay
• Zaakpay
• payzippy

Marketing and Branding:

Choose an ecommerce portal which comes with Search engine optimization, email marketing integration,social media integration, CRM integration if required etc.

Technical Support:

A provider with strong technical support is probably more important that one might initially imagine for custom developed ecommerce platforms

Scalability: The ability to scale your Ecommerce site with the size of your offerings and your organization is a huge consideration!

Logistic Support:

This is the most important role in ecommerce industry. An eCommerce store should focus on client satisfaction to gain popularity in people and in building trust and reputation. It’s very difficult to clear confusion or dissatisfaction of an online customer because your online store is virtual and not physical. Logistics can be really tricky.

Still the logistic support for eCommerce is a big question here. Here is a list of shipping companies, which provide services for eCommerce stores in India.

• BLUE DART
• Aramex
• DHL
• FedEX
• DTDC

There are other shipping and logistics companies in India providing services for eCommerce stores. We would strongly recommend a very effective shipping solution Shiprocket, which allows any eCommerce website to automate their shipping. It is trusted by more than 4000 merchants.
Above companies are most reliable and highly recommended brands for product delivery on time. Your online store can deliver satisfaction to your online customers by selecting an excellent shipping solution. Basically, client satisfaction of an eCommerce store depends on quality and pricing of products, user-friendly quality of the online store, safe and secure payment options and delivery of products in time. In one word, it is the service quality that makes all the difference.

Grow 9 Digital Solutions is an ecommerce service provider India. We help businesses select the right business model and marketing strategy. We reduce the complexities of selecting, implementing and utilizing relevant technology. Our comprehensive ecommerce consultancy, technology support, website development anddigital marketing services make our clients’ online ventures successful.

Team Grow 9 Digital

What is Social Media Optimization (SMO)? How does it works?

Discovering content has passed beyond the old way we used to broadcast the information. Our ability of steering all the influential conversations is now enhanced by social networks, these social media through which people exchange information, experience and expectation.

Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated social media channels. It is the process of increasing the awareness of a product, brand or event by using a number of social media channels and communities to make it viral.

How does it works?

It is a method of search optimization that promote contents through social features allowing it to be streamed across third party networks. Optimizing for social media makes your website more easy to link and more visible in social media networks and searches.

People are becoming more and more aware of the power of social networks, therefore you need the best strategy when it comes to web search. We are now more interested in finding social content rather than content. What people say and think about a brand has become equally as important as what the brand wants people to see. Whether we are talking about blog posts and comments, Facebook events and wall posts, Youtube Videos, slideshows, social bookmarking or geo location sites, every social object is remixable and embeds conversion.

In case of SEO, it was Google and in the case of SMO it is the People.

What Social Media Optimization (SMO) gives us:

1. Number of quality visits and conversions
2. Builds social media search
3. Creates buzz around the world
4. Builds a community
5. Targeted audience marketing
6. Social Content
7. Off Site Optimization
8. Help your content Travel around the world
9. Reward helpful and valuable users
10. Reward inbound links

It always smart to start with the main four social media channels:

• Facebook
• Twitter
• Linkedin
• Google+

Being present on different social networks is a good opportunity for you to improve your customer service and make people choose you over your competitors in the long run.

SMO starts with branding yourself, then your business, followed by connecting your business brand as well as yourself to be a contributor to your internet works. With an established presence on social media, you can increase customer interaction. It’s like putting up a booth in an event where your target market hangs out. When you display interesting and engaging things that appeal to your audience, you’re likely to draw them to you and encourage them to ask questions, make comments, and provide suggestions.

Social media opens up wonderful opportunities for you to get to know your customers and let them get to know you better too. Now, you get to appreciate why social media optimization plays a major role in driving your online business to the top. So opt our Social media optimization services today for that well-deserved boost to your website!

Team Grow 9 Digital

What is Crowdsourcing, Crowdfunding and Microtasking

Crowdsourcing is a powerful example of the way digital tools have enabled certain ways of thinking. In simple terms, crowdsourcing is a distributed problem-solving and production model that relies on an active community to find solutions to problems. Crowdsourcing relies heavily on the tools and communication forms made possible by the Internet.

Given that the Internet connects people all over the world through different publishing tools and technologies, the information and ideas on these channels have become commodities in themselves. In the past, we had to gather physically to create crowds. Now, with technology, crowds can be closely connected while being geographically distant.

By listening to the crowd and asking for their contributions, organisations can gain first-hand insight into their customers’ needs and desires, and build products and services that meet those needs and desires. With an earned sense of ownership, communities may feel a brand-building kinship with the community through collaboration and contribution.

Given that the Internet connects people all over the world through different publishing tools and technologies, the information and ideas on these channels have become commodities in themselves. In the past, we had to gather physically to create crowds. Now, with technology, crowds can be closely connected while being geographically distant.

By listening to the crowd and asking for their contributions, organisations can gain first-hand insight into their customers’ needs and desires, and build products and services that meet those needs and desires. With an earned sense of ownership, communities may feel a brand-building kinship with the community through collaboration and contribution.

Using the Internet, a savvy organisation can tap a wider range of talent and knowledge than is contained in its own resources. Tapping into this resource can be done in one of three ways:

1. Crowdsourcing, which involves asking and enabling people to share their ideas or creations in exchange for an emotional or monetary reward. This is the most common type used for marketing and idea generation. Websites such as Threadless (www.threadless.com), Idea Bounty (www.ideabounty.com) and Wikipedia (en.wikipedia.org) are prime examples of crowdsourcing.
2. Crowdfunding, which involves asking many people in a large crowd each to donate a small amount of money in order to gather a large sum to fund a specific project or venture. Kickstarter (www.kickstarter.com) is a well known platform where people who want to start projects can ask for backers to fund them. The higher the contribution, the more the backer will receive once the project is complete.
3. Microtasking, which involves breaking a big task or project down into tiny components and asking many people to each complete a few of these components, usually for payment. One company that uses microtasking is BrandsEye (www.brandseye.com), which pays members of its crowd to evaluate the sentiment behind mentions in social media.

Communities that use crowdsourcing platforms exist for different reasons. Some exist because there are people who have a keen interest in and affinity for those brands. They participate in the community because they want to improve the products and services they receive. Others want to gain a monetary reward or the prestige of devising the winning solution.

Whatever the case, crowdsourcing demonstrates the power of the Internet – it connects people, builds communities, spreads messages, and taps into a global source of ideas and inspiration. Like this Grow 9 Digital Solutions provides “digisourcing” where we will connect your brand with people, communities and spread your products and services around the globe with our expert digital marketing services.

Team Grow 9 Digital

Latest Digital Marketing Trends in 2016

The web moves at a brief moment speed. What’s mainstream one day is out of style the following. This couldn’t be all the more valid for web advertising. Not staying aware of what’s present could affect your associations with your clients and leave your deals in the dust. Whether you need your business to be on the main edge, or you’re only inquisitive about what the up and coming year will bring, here are a couple web advertising patterns you can hope to see in 2016.

More Blogs 

There once was a period where individuals relied on upon the data introduced on ads and in magazine promotions to pick up understanding on an item. In any case, as individuals have started to see more about how publicizing functions (since it’s “made with genuine natural product” doesn’t mean it’s solid), the trust for customary showcasing techniques like TV advertisements, announcements, and radio promotions took somewhat of a jump – in any event to the extent picking up item learning goes.

Today, individuals are searching for something not so much ostentatious but rather more legitimate. They need their loved ones to make suggestions. They need to peruse online audits. What’s more, they need blog articles. These 500-word, 800-word, 1000-word posts do significantly more than help your site improvement and lead individuals to your site. Whether composed by the organization or an outsider, they’re the place shoppers swing to really take in a thing or two about what they’re purchasing. It’s normal that in 2016, organizations that aren’t blogging will begin blogging, and those that are now getting so as to blog will up their amusement far from pumping out bunches of so-so content, and rather, concentrating on giving less articles yet substance that is genuinely helpful to their objective business sector.

More Video 

Notwithstanding more created blog entries; you can hope to see video going with those many words or even totally supplanting them. Various studies this year demonstrated that recordings are more captivating than words or pictures. Not just are 70% of real brands utilizing video as a major aspect of their advanced advertising procedure, they are observing it to be more viable than things such as contextual investigations, online courses, even infographics.

Organizations in 2016 are relied upon to incorporate video into their articles, make instructional exercises for YouTube, manufacture their image with Vine, send coupons through SnapChat, and stream live occasions through their site. On the off chance that there’s an approach to make an interpretation of something into video, 2016 is the year organizations are going to do it.

More Mobile-Friendly Capabilities 

In the event that you’ve escaped without making your site versatile well disposed in this way, then in 2016, your days may be numbered. For quite a long time, thinks about have been following the movement from desktop PCs to cell phones. In 2015, web clients were part almost even, with portable clients driving the way. It’s normal that in 2016, this gap will turn out to be significantly more unmistakable, with an extensively higher rate of individuals utilizing tablets or telephones. Truth be told, 1 in 5 millennial have effectively gotten rid of their PCs and are getting to the web only through cell phones.

A portable well disposed site will never again be a comfort. It will be a desire. Not only for online journals and organizations. Significantly more mind boggling destinations like entrances will be relied upon to be available, as well as simple to explore, through tablets and telephones. Destinations that aren’t willing to make conformity to meet this shopper need are liable to be supplanted with more up to date contenders that made their administration versatile agreeable starting from the earliest stage.

Responsive Design 

Notwithstanding making your site potable well disposed, you might likewise need to make 2016 the year you consolidate a responsive outline. A responsive outline streamlines your site, making it simpler to peruse, easy to explore, and brisk to convey data.

Why take this methodology? Since not just are customers utilizing littler screens to get to data, they’re additionally investing less energy securing the data. On the off chance that they’re not ready to discover what they need on your site after only a few moments, they’ll simply hop to the following site. A responsive outline will likewise rank higher on web crawler postings and will be less demanding to upgrade over the long haul.

More Humanized Social Media 

On the off chance that there’s one thing advertising firms have acknowledged through the span of 2015, it’s that individuals don’t need commercialization stopping up their Facebook newsfeed or exploding their Twitter page. It’s the reason some online networking stages have made it somewhat more troublesome or costly for organizations to promote, and a little less demanding for clients to uproot or overlook the notices. Online networking is and has dependably been about associating with individuals, so any business that needs to utilize destinations like Facebook, Twitter, Pinterest and Instagram to market themselves need to display their human side.

In 2016, organizations will turn out to be more straightforward about the general population who work for them by including photographs or meetings of their representatives, from the CEO directly down to the parking garage orderly. They will build up a voice on online networking that gets rid of the commonplace notice dialect like “huge deal” or “purchase now” and rather will concentrate on associating with their gathering of people through more significant statuses and redesigns – stuff you may see your companions posting. Organizations will communicate more with different clients as a method for putting a face behind their logo.

More Apps: 

As more individuals get used to utilizing their tablets and telephones to shop, pay charges, conduct inquire about, and associate on online networking, there will be an expansion in organizations that offer their clients applications.

Applications can be utilized to get bargains, host rewards programs, give data, and track turning points. It permits clients to feel a feeling of selectiveness, while giving them motivation to consider your business every time they take a gander at their telephone. In the event that the most recent studies are right, that can be upwards of 40 times every day.

2016 is relied upon to bring more applications additionally in light of the fact that making an application isn’t the level of work that it used to be. What beforehand took the learning of a designer and a large number of dollars in costs can now be made utilizing programming on the web, as Appsme or BiznessApps.

Team Grow 9 Digital